{"id":187578,"date":"2026-04-24T13:58:43","date_gmt":"2026-04-24T11:58:43","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/10-tips-de-local-a-global-execution-et-culture\/"},"modified":"2026-04-24T13:58:43","modified_gmt":"2026-04-24T11:58:43","slug":"10-tips-de-local-a-global-execution-et-culture","status":"publish","type":"factorial_video","link":"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/10-tips-de-local-a-global-execution-et-culture\/","title":{"rendered":"10 Tips : De local \u00e0 global, ex\u00e9cution et culture"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":182879,"_related_episode":187547,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1183077093","_speaker_id":186747,"_video_description":"SANTIAGO FERRADA et ORIOL PESA partagent des conseils cl\u00e9s pour r\u00e9ussir une expansion mondiale, soulignant l'importance de la **leadership** et de la **gesti\u00f3n del equipo** d\u00e8s le d\u00e9but. Ils recommandent de se concentrer sur l'apprentissage rapide du march\u00e9 et de recruter des talents locaux pour b\u00e9n\u00e9ficier de leur r\u00e9seau. La formation d'une \u00e9quipe fondatrice, qui incarne les **valeurs de l'entreprise**, est cruciale pour \u00e9tablir une bonne culture d\u00e8s le d\u00e9part. Pour une communication efficace, envoyez un repr\u00e9sentant du si\u00e8ge pour coordonner les efforts. Il est \u00e9galement essentiel de valider rapidement les besoins locaux et de pr\u00e9parer un **plan de carreras** qui prend en compte le budget des d\u00e9placements. Selon SANTIAGO FERRADA et ORIOL PESA, ces strat\u00e9gies permettent de naviguer efficacement dans de nouveaux march\u00e9s. Ne manquez pas plus de conseils et d'analyses sur l'expansion internationale dans l'\u00e9pisode complet.","_video_transcription":"00:14 - Bonjour, je suis Oriol Pesa, directeur chez Factorial,et mon super-pouvoir est d'apprendre et de comprendre des probl\u00e8mes et les transformer en un plan simple qui a un impact.\n00:25 - Je voudrais vous partager mes 10 conseils pour mener \u00e0 bien une expansion mondiale.\n00:29 - Concentrez-vous sur l'apprentissage rapide du march\u00e9 et de ses clients.\n00:31 - Recrutez des locaux avec des connaissances et un r\u00e9seau pour aller plus vite.\n00:36 - Envoyez quelqu'un du si\u00e8ge social pour former l'\u00e9quipe et instaurer,d\u00e8s le d\u00e9but, une bonne culture d'entreprise.\n00:41 - Les premiers profils que vous recruterez cr\u00e9eront une \u00e9quipe fondatrice.\n00:44 - Assurez-vous de trouver des personnes qui arrivent et savent construire.\n00:47 - Vous n'avez pas besoin d'une \u00e9quipe compl\u00e8te pour lancer un pays.\n00:50 - Cr\u00e9ez un MVP, apprenez, validez, puis recrutez.Coordonez bien les fonctions du nouveau bureau et de la filiale.\n00:57 - S'il y a des d\u00e9pendances vis-\u00e0-vis du si\u00e8ge qui vous ralentissent,modifiez-les ou accordez de l'autonomie.\n01:02 - Il est pr\u00e9ferable de d\u00e9buter par des clients internationaux ayant\u2026 un bureau local dans votre nouveau pays.\u00c7a pourrait \u00eatre votre premier logo.\n01:08 - Validez rapidement les changements dont votre produit a besoin pour r\u00e9pondre aux besoins des clients locaux.\n01:13 - Cela doit venir d'eux.Lorsque vous pr\u00e9parerez le budget de l'ann\u00e9e, pensez au temps et \u00e0 l'argent\u2026 que les d\u00e9placements vont co\u00fbter.\n01:19 - Super.- G\u00e9nial. - Eh bien, c'est r\u00e9gl\u00e9.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[967],"factorial-categories":[],"class_list":["post-187578","factorial_video","type-factorial_video","status-publish","hentry","category-optimiser-les-processus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - 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