{"id":183610,"date":"2026-03-13T12:28:47","date_gmt":"2026-03-13T10:28:47","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/10-tips-2\/"},"modified":"2026-03-13T13:31:10","modified_gmt":"2026-03-13T11:31:10","slug":"10-tips-construire-marque","status":"publish","type":"factorial_video","link":"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/10-tips-construire-marque\/","title":{"rendered":"10 Tips: Construire la Marque"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":182879,"_related_episode":183579,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1169845630","_speaker_id":185728,"_video_description":"Selon JOAN ALVARES et SARA CARMONA, pour r\u00e9ussir en B2B, il est crucial de se concentrer sur l'\u00e9motion plut\u00f4t que sur le produit. Abordez vos clients comme des individus ayant des probl\u00e8mes et \u00e9vitez le jargon technique, en pr\u00e9f\u00e9rant un langage accessible. Investir dans un produit de qualit\u00e9 et une marque forte est essentiel pour captiver votre audience. La cr\u00e9ativit\u00e9 doit s'accompagner d'une strat\u00e9gie claire, align\u00e9e sur les ventes et les besoins des consommateurs. Priorisez vos actions pour \u00e9viter la dilution de l'impact. En r\u00e9sum\u00e9, une communication efficace et des valeurs d'entreprise bien d\u00e9finies sont des atouts majeurs pour le leadership et la gestion d'\u00e9quipe. Ne manquez pas d'autres conseils et id\u00e9es dans l'\u00e9pisode complet.","_video_transcription":"00:15 - Bonjour, je suis Sara, directrice cr\u00e9ative chez Factorial,et voici mes conseils : ne vous adressez pas \u00e0 une entreprise,adressez-vous \u00e0 une personne qui a un probl\u00e8me.\n00:23 - Personne ne se souviendra de ce que fait votre produit,mais de ce qu'il fait ressentir.\n00:27 - La plupart des entreprises B2B rivalisent sur le prix ou le produit.\n00:31 - Les gens veulent ressentir quelque chose, pas savoir ce que vous faites.\n00:35 - Pas de termes techniques, juste le langage de tous les jours.\n00:37 - Si le produit est pr\u00e9sent\u00e9 avec des donn\u00e9es, les gens sauront ce que vous faites.\n00:41 - Si vous le pr\u00e9sentez avec des \u00e9motions, les gens vont l'aimer.\n00:44 - D'abord, investissez pour que votre produit soit bon,et pour cr\u00e9er une marque pour le pr\u00e9senter.\n00:48 - La cr\u00e9ativit\u00e9 sans strat\u00e9gie, c'est comme essayer de se r\u00e9veiller avec un d\u00e9caf\u00e9in\u00e9, \u00e7a ne sert \u00e0 rien.\n00:53 - Mener une campagne sans s'aligner sur les ventes ou les consommateurs,c'est comme avoir un avion sans pilote.\n01:00 - Quand tout est important, rien n'est important.Choisissez bien vos priorit\u00e9s.\n01:05 - Bien.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[964],"factorial-categories":[],"class_list":["post-183610","factorial_video","type-factorial_video","status-publish","hentry","category-cles-du-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips: Construire la Marque | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/10-tips-construire-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Tips: Construire la Marque\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/10-tips-construire-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T11:31:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorial.fr\/wp-content\/uploads\/2025\/11\/17131146\/factorial-open-graph.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/10-tips-construire-marque\/\",\"url\":\"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/10-tips-construire-marque\/\",\"name\":\"10 Tips: Construire la Marque | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorial.fr\/blog\/#website\"},\"datePublished\":\"2026-03-13T10:28:47+00:00\",\"dateModified\":\"2026-03-13T11:31:10+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/10-tips-construire-marque\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorial.fr\/blog\/#website\",\"url\":\"https:\/\/factorial.fr\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorial.fr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorial.fr\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorial.fr\/blog\/#organization\",\"name\":\"All-in-one business management software - 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