{"id":183582,"date":"2026-03-13T12:28:15","date_gmt":"2026-03-13T10:28:15","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/the-method-2\/"},"modified":"2026-03-13T16:35:49","modified_gmt":"2026-03-13T14:35:49","slug":"the-method-construire-marque","status":"publish","type":"factorial_video","link":"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/the-method-construire-marque\/","title":{"rendered":"The Method: Construire la Marque"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"episode","_related_series":182879,"_related_episode":0,"_related_season":183570,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1169608839","_speaker_id":183521,"_video_description":"Certaines entreprises se concentrent d\u2019abord sur le produit, mais la question de la marque finit toujours par se poser : que repr\u00e9sentons-nous et comment l\u2019incarner ? D\u00e9couvrez les risques d\u2019attendre, les erreurs \u00e0 \u00e9viter et les fondations d\u2019une marque forte, \u00e0 tout stade de d\u00e9veloppement.","_video_transcription":"","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[964],"factorial-categories":[],"class_list":["post-183582","factorial_video","type-factorial_video","status-publish","hentry","category-cles-du-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Method: Construire la Marque | Factorial<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/the-method-construire-marque\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Method: Construire la Marque\" \/>\n<meta property=\"og:url\" content=\"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/the-method-construire-marque\/\" \/>\n<meta property=\"og:site_name\" content=\"Factorial\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Factorial\/100064908455810\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T14:35:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/factorialhr.com\/wp-content\/uploads\/2026\/03\/13150922\/Thumb_TheMethod_JoanSara-1024x683.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@factorialapp\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/the-method-construire-marque\/\",\"url\":\"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/the-method-construire-marque\/\",\"name\":\"The Method: Construire la Marque | Factorial\",\"isPartOf\":{\"@id\":\"https:\/\/factorial.fr\/blog\/#website\"},\"datePublished\":\"2026-03-13T10:28:15+00:00\",\"dateModified\":\"2026-03-13T14:35:49+00:00\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/the-method-construire-marque\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/factorial.fr\/blog\/#website\",\"url\":\"https:\/\/factorial.fr\/blog\/\",\"name\":\"Factorial\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/factorial.fr\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/factorial.fr\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/factorial.fr\/blog\/#organization\",\"name\":\"All-in-one business management software - 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