{"id":178469,"date":"2026-01-16T17:10:13","date_gmt":"2026-01-16T15:10:13","guid":{"rendered":"https:\/\/factorialhr.com\/blog\/factorial-play\/videos\/etre-a-jour-cest-la-cle-du-prochain-maintenant\/"},"modified":"2026-01-16T17:10:13","modified_gmt":"2026-01-16T15:10:13","slug":"etre-a-jour-cest-la-cle-du-prochain-maintenant","status":"publish","type":"factorial_video","link":"https:\/\/factorial.fr\/blog\/factorial-play\/videos\/etre-a-jour-cest-la-cle-du-prochain-maintenant\/","title":{"rendered":"\u00catre \u00e0 jour c&rsquo;est la cl\u00e9 du \u00ab prochain maintenant \u00bb ?"},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_video_type":"highlight","_related_series":167693,"_related_episode":178416,"_related_season":0,"_video_source":"vimeo","_youtube_video_id":"","_vimeo_video_id":"1117793444","_speaker_id":177345,"_video_description":"Lars Kreyenhagen souligne l'importance de pr\u00e9parer les marques pour l'avenir \u00e0 travers une approche contemporaine qui unifie le conseil en marques, le design, et la publicit\u00e9. Selon lui, \u00eatre \u00e0 la page ne se r\u00e9sume pas \u00e0 suivre des tendances, mais \u00e0 engager un leadership efficace et \u00e0 instaurer une gestion d'\u00e9quipe flexible. Cela implique de v\u00e9rifier la disposition au changement des clients, car sans cette volont\u00e9, la collaboration n'a pas de sens. Kreyenhagen met \u00e9galement l'accent sur les valeurs de l'entreprise et la communication comme piliers essentiels pour augmenter la valeur des marques et \u00e9laborer des plans de carri\u00e8re adapt\u00e9s. Ne manquez pas d'autres conseils et insights sur la pr\u00e9paration des marques dans l'\u00e9pisode complet.","_video_transcription":"00:03 - FA\u00c7ONNER LE PROCHAIN D\u00c8S MAINTENANT\n00:15 - \u00ab \u00catre \u00e0 la mode est-il la cl\u00e9...pour anticiper le prochain d\u00e8s maintenant ? \u00bb Cette question est vraiment super. Merci beaucoup de me la poser, d'ailleurs.\n00:26 - Il faudrait peut-\u00eatre le d\u00e9finir un peu.Ce que nous faisons contemporain.\n00:33 - Pour nous, c'est une philosophie qui tourne autour de la mentalit\u00e9 et des comp\u00e9tences.\n00:41 - De plus, il s'agit d'une posture propre qui, au fil des ann\u00e9es,nous avons \u00e9labor\u00e9e, pour rester \u00e0 la page.\n00:52 - C'est quelque chose sur lequel nous nous sommes accord\u00e9s ma partenaire Claudia et moi,en cr\u00e9ant l'agence,parce que nous partagions cette mentalit\u00e9 et ces comp\u00e9tences,et nous croyions fermement dans la philosophie contemporain.\n01:13 - Et...il faudrait peut-\u00eatre d\u00e9finir avec plus de pr\u00e9cisions ce que cela signifie vraiment.\n01:21 - En fait, \u00eatre \u00e0 la page ne signifie pas...courir apr\u00e8s chaque nouvelle tendance,ou vouloir \u00eatre \u00e0 la mode, mais...\n01:32 - le prochain d\u00e8s maintenant, pour nous cela signifie justement pr\u00e9parer les marques pour qu'elles soient pr\u00eates pour l'avenir.\n01:41 - Nous les pr\u00e9parons aujourd'hui pour qu'elles fonctionnent bien demain.\n01:45 - C'est-\u00e0-dire, rendre les marques viables pour l'avenir,et rendre l'avenir viable pour les marques.\n01:51 - C'est ce qui, pour nous, constitue le prochain maintenant.contemporain est notre principe, pour ainsi dire,de ce que nous devons faire pour les marques.\n02:02 - Et nous unifions dans ce principe les perspectives de trois formes diff\u00e9rentes d'entreprise cr\u00e9ative.\n02:12 - Nous pensons comme un cabinet de conseil en marques,nous fa\u00e7onnons comme un studio de design,et nous cr\u00e9ons de l'impact comme une agence de publicit\u00e9.\n02:24 - Et ces trois perspectives, nous les unifions,chez Karl Anders,sous le concept contemporain.\n02:35 - Quelle doit \u00eatre l'attitude face au changement,tant du point de vue de l'agence que du client ?\n02:44 - Nous v\u00e9rifions toujours la disposition au changement chaque fois que nous commen\u00e7ons un nouveau projet avec un client.\n02:51 - Et la disposition au changement...eh bien, si tu n'es pas pr\u00eat \u00e0 changer,\u00e7a n'a pas de sens de travailler avec nous.\n03:01 - Nous sommes un partenaire pour les processus de transformation.\n03:06 - Nous voulons faire avancer les entreprises de fa\u00e7on r\u00e9elle, l'industrie,nous voulons cr\u00e9er un impact v\u00e9ritable, augmenter la valeur des marques,et bien pr\u00e9parer les marques,pour qu'elles puissent affronter les d\u00e9fis futurs de la meilleure fa\u00e7on possible.","_has_trailer":false,"_trailer_vimeo_id":""},"categories":[964],"factorial-categories":[],"class_list":["post-178469","factorial_video","type-factorial_video","status-publish","hentry","category-cles-du-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00catre \u00e0 jour c&#039;est la cl\u00e9 du \u00ab prochain maintenant \u00bb ? 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